Stuff like this is what made me even contemplate going into education. In college, I loved doing work and workshops deconstructing advertising. I just find it fascinating.
Last year I was bummed to not have time (or wherewithal) to do any media studies.
This year, I'm excited to tie it into our l!t c!rcles.
The next week will be spent in a mini-drama unit, where the students will write and perform skits based on exciting events in their books.
Without further ado, read on, fellow friends and educators! Let me know what you think!
Media and Advertising Mini Unit
How many of you have a television?
What is media? What is advertising?
Take PBS Quiz and Discuss
Introduce Media Project
HW: TV Ad Matrix
Tuesday: What did you see?
Groups chart ads into categories
Poss: toys, food/drink, beauty/health, tv/movies
Begin discussion of advertising techniques
Testimonial, Celebrity, Lifestyle, Bandwagon
For each technique we discuss, we will find/examine a print ad and then discuss/analyze it.
Then each group will make an ad for their book, using that strategy.
Weds-Friday: Continue learning and analyzing techniques
Ask yourself questions and talk back!
Monday: Target audience and Demographics
Whose Best Friend?
Tuesday: Fact vs. Opinion in Advertising
Weds: Groups review all techniques and tricks. Then decide which technique they’d like to use for their book ad campaign.
Begin working on print ads.
Target audience: 6th and 7th graders (hopeful exchange with Ms F’s 7th grade ELA)
Monday: Analyzing TV ads
(poss Jean Kilbourne video?)
Tues/Weds: Finish Print Ads and Create a Commercial/skit
Thurs/Fri: Perform for 6th and 7th Graders. Hand out print ads as playbills.